We all know professional images look better, like with anything it pays to pay out for someone experienced to do the job they’re great at. But does it really effect your business?

Well, not prioritising the quality of your content in this era really does effect your business. Here’s why.

Reason #1 - It shows professionalism

Using professional images is going to make your website and socials a lot more engaging and attractive which in turn helps people build trust in your business and it’s reputation.

Looking unprofessional can put people off buying from you and give your business the wrong image and reputation.

Reason #2 - Establish brand identity

Your brand identity is one of the most important things about your business, it’s how people recognise you, remember you and place you within the industry your in.

Photography and video content is one of the main componates to creating your look. It’s going to give people the vibe, the energy, of your business so it’s crucial you get it nailed!

Reason #3 - First impressions

Finding a photographer that can see your brand image and create images and videos that match your brand is going to show your business off in the best way and really portray the brand you are creating.

The images on your website and socials media are usually the first impression of your business so it’s absolutely vital to have that first impression grab their attention.

The opposite of that is having unprofessional images which can have the opposite effect and actually make your business look worse and make people turn away from what your selling.

We all know we shouldn’t judge a book by it’s cover, but customers will so your business has to look it’s best!

Reason #4 - Authenticity

Having good visual content of your business is going to help people connect. It’s going to create an authentic visual of your brand. People buy people now so having nice images and videos of you, your staff, the workplace etc is going to sell them the feeling that they are buying more than just a product or service, they are buying into you and your brand.

You can use stock images but this can come across inauthentic because they are not getting a true representation of what they are buying from you. The same is true with outdated images and videos, people want to see fresh, up to date content.

Reason #5 - Increases value

The more value you create for your customers and clients the more money they are going to pay you. Not only that but people will pay more for any product/service when it comes as a package ie good reputation and image! Image is sooo important.

Having professional images on your website and socials is going to attract the passing eyes of potential business opportunities just because it looks nice.

Reason #6 - What you put out, you attract

You attract what you put out, which means that by putting out more professional looking content is going to attract better clients and customers.

If your brand is portrayed well through the imagery on all platforms you are going to attract the perfect clients and customers for your brand! Your content is your selling point so it’s gotta look good to make them want it.

Reason #7 - Images sell a feeling!

The best way to sell is to sell a feeling! You do that well and you’ll have a customer for life. Photos and videos are thee best way to sell a feeling! You know what they say, a picture is worth a thousand words.

90% of the information processed by the brain is visual and the brain processes images 60,000 times faster than text. Which means that when people land of your website or socials, they don’t really care to read what it says, they just want to visually see what you are offering. The right photographer will know how to do this perfectly for your brand.

Reason #8 - Competitive edge

Investing into having professional content created for you is going to give your business a competitive edge over other people in your industry. Working with a good creative that can make you stand out from the crowd is worth every penny because it will increase your like ability, increase your captive audience, and increase the chances of them buying from you.

A few stats:

• People are 80% more likely to engage when your product or service is paired with a professional image.

• People remember 65% of what they see compared to only 10% of what they hear.

• Recent surveys found that 95% of B2B buyers want video content.

• Businesses that feature visual content grow 12 times faster than those that don’t.

• Most people only read 28% of words on a website.

• 82% of people prefer to watch videos that read social media posts.

• 45% of website visitors will leave after only 15 seconds of reading time!

Images and videos are one of the most valuable tools you can use to improve your brands image and market share.

From these stats it’s pretty clear to see why it is so important to have impressive and professional images and videos on your website and socials. Images and videos do the talking now.

If you want to chat about arranging a stylish, modern promotional shoot for your business so you can start attracting more people to your work then contact me via my contact page or over on Instagram.

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